Target Beauty Department Campaign

Target wanted to make their beauty department a top-of-mind destination, not just an “oh yeah, I need that” moment for shoppers. Using a targeted social media campaign, we highlighted the unparalleled selection and exclusive products Target has to offer, while staying true to their colorful, fun, and “poptimistic” world. 

The goal was to increase beauty trips by 2.5% in one year. I’m delighted to say this campaign far exceeded their expectations.

Sales up 6.1%
Brand attribution up 82%
Awareness up 150%
Market share increased .8%

Every piece of content was versioned for Instagram, Facebook, YouTube, Snapchat, and Pinterest.