Kristal is a creative leader with 20+ years of experience shaping work across nearly every category—from tech and finance to retail, entertainment, CPG, beauty, and pets. She began her career at Ogilvy and McCann, then spent over a decade freelancing with agencies like Mother, Mekanism, BBDO, and VML, before becoming Group Creative Director at Adam&EveDDB NY. There she lead the Nathan’s Famous, Eckrich, McCain Foods, and Muscle Milk accounts.
A maker at heart, she builds everything from furniture and lamps to big ideas, with a knack for turning sharp insights into bold, culturally resonant creative. Outside of work, she’s usually running with her dog, growing things she may or may not forget to water, experimenting in the kitchen, or plotting her next escape.
Experience
Adam&EveDDB NY | 2025 - 2026
Group Creative Director overseeing Nathan’s Famous, Eckrich, McCain Potatoes, Tastiez, and Muscle Milk
Freelance Creative Director | 2013 - 2025
Agencies: Mother, Mekanism, BBDO, McCann, VML, Wunderman Thompson, Ogilvy, Co:Collective, Odysseus Arms, Taxi, Momentum, Barkley, as well as consulting brands and start-ups
Clients: Target, YouTube, Ulta Beauty, Prudential, Ben & Jerry’s, Microsoft, Met Life, Heartgard, Stella, Google, Barefoot Wine, Skype, Verizon Wireless, Verizon Fios, Vaseline, American Express, Ikea, Uber, Delta, GoDaddy, Kimberly-Clark, Maxwell House, MiO, Mucinex, Cigna, Qualcomm, NY Lottery, Ethical Bean Coffee, and numerous of pitches
AFG& | 2012 - 2013
Creative Director on the Purina Friskies account and also worked on Purina Europe, Fancy Feast, Ethan Allen, Svedka, Blistex, Goody's, and various pitches
Freelance Creative Director | 2012-2012
Agencies: The Brooklyn Brothers, Arcade Creative Group, Womenkind, AFG&
Clients: Optimum, Citi, American Express, Stratasys, Nestlé Purina, Southwest Key
McCann NY | 2004 - 2012
Creative on MasterCard, Nestlé Waters, General Mills, Staples, Wendy's, Weight Watchers, Nikon, and various pitches
Ogilvy NY | 1998 - 2004
Creative on American Express, IBM, Kraft Foods, Miller Light, Barbie, Riverkeeper, WebMD, and various pitches
Education
University of Delaware
Bachelors of Fine Arts in Visual Communications