70% of voters believe women have equal rights in the USA. They're wrong.

The Equal Rights Amendment was created in 1923 and has met the threshold for ratification — but still hasn’t been formally added to the Constitution. Women's equality remains legally unprotected at the federal level.

We built a campaign around this astonishing fact. The concept leverages the acronym ERA itself, giving it purpose and dual meaning. Paired with a bold, unapologetic visual system drawn from elements from when the ERA was originally crafted, the design connects the fight of the past to the urgency of the present.

Every social media post combined that visual language with substantive information about the ERA's current legal status and concrete ways to take action.

Appropriately, the campaign was made entirely by women — from the creative (GCDs Melissa Avery and myself) to the typeface, Spektra, designed by Alja Herlal and Krista Likar — with support from our female CCO and team.