Prudential Brand Campaign
"“Now What?”
People ask it when things go wrong, but there’s a lot of power in asking it when things go right.
This campaign focuses on what we call “Now What?” moments. The moments when you realize your life has changed for the better, and if you take advantage of it, you're going to take your financial life to a whole new level.
This positive approach to financial planning resonated with Prudential’s audience. Numbers show that the campaign generated significant lifts in consideration and other key brand health metrics that exceed category norms.
All of the spots in this campaign were versioned into :15s and :06s for social. And the campaign was rounded out with OOH and a website refresh.
